How MINIMAL was born
Minimal was born in 2009, from a trip to London by Founder Salvatore D'Amelio.
"I stopped at a record store, where I found a section dedicated to music minimal: from that moment the name stuck with me."
How MINIMAL differs
In a market saturated with excessive logos and superfluous details, Minimal stands out because it is really minimal. His garments don't need to shout to be noticed: they speak through shape, cleanliness and style. Those who wear Minimal know they have something more, because an essential line or an impeccable fabric is enough to be recognised.
"It is the perfect balance between discretion and identity: even without logos, Minimal is always identifiable."
Inspirations
"Where do I find inspiration? Finding moments that allow me to reconnect with myself: Only then do I feel connected to the roots of my inspiration.
I treasure these moments with great care and always remember to never take them for granted: I would also say that I am most inspired in moments of greatest vulnerability.
It's when I feel this sensation that I understand I'm ready for the next step."
The spirit of the brand
Minimal is based on a B2C - Business to Consumer model.
"We are direct producers of our collections, we sell without intermediaries: directly to the end customer.
This allows us to offer competitive and transparent prices, with completely exclusive quality and design"
Minimal is not fast fashion.
Indeed, it represents a completely conscious choice: fewer steps, more value.
